← Chief AI Officer

Everyone at work asks you about AI. Make it your job.

You don't need to write code. You need the instinct to turn “we should probably be doing something with AI” into a system that runs without you. Start by finding out whether you already have it.


Who this is for

Inside your organization

You are already the person everyone asks about AI. You want the title, the budget, and the authority to match.

As a consultant

You run operations, marketing, or IT for clients and want to add fractional AI leadership to what you sell.

In your next chapter

You have years of operating experience and want a role where that experience matters more than a coding background.


Do you already have the Systems Instinct?

Ten questions. Answer honestly, from 1 (never) to 5 (always). Your score updates as you go, and you can get your full breakdown by email at the end.

Question 1: When we start something new, we build the process before we chase the result.
Question 2: If I disappeared for two weeks, the work would still go out exactly the way I'd want it to.
Question 3: We have a written rule for how we handle our most repeated task, not just a memory of how it worked last time.
Question 4: Our offers and claims are specific and verifiably true, never adjectives standing in for facts.
Question 5: When we catch a mistake, fixing it in one place fixes it everywhere it appears.
Question 6: We can point to one real, repeatable win, not just a single lucky break.
Question 7: When we enter a new room (a new market, platform, or audience), we adapt the system rather than starting over.
Question 8: We know within a day or two whether something we tried is actually working.
Question 9: Someone else could pick up our playbook and run it without me standing over their shoulder.
Question 10: Our results this year look like a pattern, not a scatter of unrelated wins.
Your score
0 / 50
Answer all ten to see where you land.

Free · 18-page PDF

The CAIO Field Guide

The playbook for people stepping up to lead AI: the five things the job owns, your first 90 days, how to prove it paid off in numbers a CEO respects, three paths into the role, and five fill-in worksheets including a one-page AI use policy.

See what's inside → · Want editable templates? The toolkit →


Why listen to me

The same instinct took a documentary with no distribution budget into 255 million households and built a funnel that produced 30,500 qualified leads. Now I use it to put AI into real operations.